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21UP Movement is a youth intervention program and youth empowerment organisation to help young people in the United Kingdom

21UP Movement is a youth intervention programme that specialises in creating opportunities for young people in fashion, music and film.

Youth Member's Privacy Policy



Who we are?

The 21UP Movement is a community interest company limited by guarantee (i.e. a company that does not have shareholders, so all profits or surpluses are channelled back into organisation, to help pay for the work we do with young people).

The 21UP Movement is a self-funded youth intervention programme designed to create opportunities for today’s youth, to help install a belief system that will enable our children to believe in and work towards fulfilling their full potential. Emotional and environmental conditioning is preventing that from happening and we at the 21UP Movement want that to change! In order to do this, we collect some personal data about you to make sure we are giving you the best possible support and advice.

This policy describes what personal information we collect, how we use it, what we do to keep it safe, and your rights about how we process your data. If you need further information about this, please contact us at and we will be happy to answer your questions.

What is personal data?

Personal data is any data about, or that identifies, you the individual. Personal data can vary in its nature and can include:

  1. your name

  2. your address and other contact information such as your e-mail address and your mobile telephone number

  3. date of birth

  4. your living situation – status, family connections, etc.

  5. our notes about discussions with you and the support which we have given you


Some kinds of personal data is considered to be more sensitive, for example information about your

  1. racial or ethnic origin

  2. sexual orientation

  3. religious or philosophical beliefs

  4. physical or mental health

  5. alleged or actual criminal offences


and in order to collect this kind of information, we have to demonstrate that it is necessary for us to use  this information, in order to provide you with the best possible advice and support. We also have to demonstrate that we take particular care of this type of information. We process any sensitive data about you based on your consent to do so. We may also share it with others when necessary to prevent crime as laid down in the UK Data Protection Act Schedule 1 paragraph 10.

What personal data do we collect?

When you consent to joining/working with us, we collect information about you. This may include any of the examples above, and notes based on any other information about your situation that you choose to share with us.

Sensitive information will only be collected where necessary. For example, we may need to collect information from you, in order to understand your needs and make sure we are sensitive to your current situation.  We may need to understand more about your background to support the monitoring of the effectiveness of our programmes. We will always explain why we collect this information, stating what information is needed, and why and we will obtain your explicit consent to use sensitive information.

What information we collect from other sources?

We sometimes receive your personal contact information from other sources, such as your parent or guardian who makes a referral to us when they are concerned about you, and believes that we can offer additional support that will assist you in your current situation.   Where possible, the person making the referral will get your verbal consent. We will make you aware of information which we have received from other sources.


Why we collect personal data and how we use it?

We collect information about you in order to administer, deliver and monitor the services and support we provide to you, to carry out risk assessments and manage the way we handle your case, and  to contact other professionals in order to advocate and improve your situation.

21UP Movement will use your personal information on the following basis:

  1. with your consent

  2. in order to protect your vital interests

  3. where necessary to perform a task that is in the public interest

  4. for compliance with our legal obligations


We may also anonymise and combine personal information to improve our service, to carry out programmes – in these cases, we will make sure that you cannot be personally identified from such data.

21UP Movement has strict safety and safeguarding policies in place, which means that as well as collecting data about the young people we work with, we also collect data about our volunteers for the purpose of their role with us, including data in relation to criminal records.


Once we have made contact with you, and discussed how we may be able to support you, we will ask for your consent to add your personal details to our systems.  This will normally be verbal consent, which we will record.  You have a right to withdraw this consent at any time (see the section on your rights below). That consent will include explicit consent to include any appropriate sensitive data as described above. If you withdraw your consent, we may no longer be able to offer support services.

Sharing information

We only share your information with other parties where you have previously given us your consent, or where we are legally permitted to do so in order to stop you or other people coming to any harm.

For example, we will do our best to get your consent before we speak to another professional (e.g. social worker, teacher) but in some circumstances, we may need to speak to them before this - particularly if we are concerned for yours or someone else’s safety. If we are concerned for your or someone else’s safety, we will share information as permitted by the Crime and Disorder Act 1998 which enables us to share information to protect people from crime.

Protecting your information

We take all appropriate technical and organisational measures to ensure that we keep your information secure, accurate and up to date. All of your information stored in our computer system, including sensitive information, will be protected  by encryption and by limitation of who within our team can access your information.

How long we keep your information?

We try and make sure we hold your information for only as long as you would consider reasonable – so in practice this means we will hold your information on our systems for as long as we need to, in order to provide you with the support you need, or for as long as we are obliged to keep it because of the law. 

Using photos, video or audio content

21UP Movement sometimes takes photos of our work and makes video or audio content. These may be used on social media, promotional materials, publications, press releases or other illustrations of our work, and can help us celebrate the successes and achievements of our today’s youth, provide a record of our activities, and raise awareness of our organisation with funders and supporters.

We will always ask for written consent from individuals that will be used in photos where they may be identifiable. Where the individual is under the age of 18 or a vulnerable adult, we will seek consent of the parent/guardian. Consent can be withdrawn at any time (see ‘Your Rights’ section below). If consent is withdrawn, we will stop using the photos/videos/audio content for future purposes but may not be able to retract publications already in the public domain.

Your rights

The rights you have with regard to your personal data are defined by law, and include:

  1. you have the right to see a copy of all the data we hold about you

  2. you have the right to ask us to delete what we have or to stop processing it

  3. you have the right to ask us to correct your data, if you think what we have recorded is incorrect

  4. you can choose to withdraw your consent at any time

  5. who we have appointed to handle queries and to give us assurance that we comply with the law

  6. you can also complain to the Information Commissioner’s Office


Contact details

To exercise any of your rights, you can

  1. email us:

  2. write to us: 21UP Movement, Bellefield House, 104 New London Road, Chelmsford, Essex CM2 0RG


You can contact the Information Commissioner’s Office through their website.

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